Today the biggest challenge in advertisement is Where to advertise? What medium to choose? How to evaluate the efficacy? All these questions are becoming tougher and tougher day-by-day as the options are ever increasing. Many a time, as a person responsible for advertisement, I don’t have a yardstick to measure and which results in disappointing results. Managers who issues advertisement for their organization are at the mercy of the advertisement sales professional and his hopeful words. The root cause of this problem is the lack of understanding of the advertisement world. This program brings out the facts of the advertisement world, processes involved, how to evaluate the suitability etc.

Program Date: To Be Decided

For more details about this program, please click here.