New Product Development (NPD) and Continuous Product Improvement are the two lifelines of any product based organisation, for sustainable profitability and leadership in the industry. Though there is a great debate within the product development community, whether a good product creation is an art or science? it has been proved by companies like Apple, 3M, IBM and several others that instilling a sound product development process and best practices ensures the creation of better and better products. This empirical evidence demonstrates that good product development processes, best practices and suitable organisational culture is the success formula behind these global brands. Fhyzics represents the Product Development and Management Association (PDMA), USA in India and through this affiliation brings the product development global best practices to Indian industry.

Program Date: 18-October-2017

For more details about this program, please click here.