Product Development Conference


Product Development Management Association-India, the Indian affiliate of PDMA, USA in collaboration with Indian Institute of Technology Madras (IITM) is organizing a one-day “PDMA-India International Conference 2017” on 30th December 2017 at IITM. 

The core theme of the conference is "Building New Product Development (NPD) Excellence" focusing on the NPD best practices, unravelled by speakers from industries and academia. About 150 NPD professionals from across India, representing different industries are expected to participate in this conference. All the sessions are aligned with PDMA Body of Knowledge [NPD Strategy, Portfolio Management, New Product Process, NPD Methods and Metrics, New Product Market Research, Life-Cycle Management and NPD Teams and Culture] which provides a comprehensive overview of New Product Development with practical insights. One session is exclusively designed to give an overview on New Product Development Professional [NPDP] Certification - a gold standard in New Product Development.

Who Should Attend?
C-Level Executives, Product Managers, Product Owners, R&D or NPD Teams, Marketing Managers, Academia, Entrepreneurs and those who are passionate about New Product Development.

For more details about the conference, please feel free to email us at or speak to us at 900-304-9000.

Register Now



Speakers' Profile

15+ Accomplished Speakers from Industry and Academia will present insights on diverse topics on NPD. Please click here for speakers’ profile.


Please click here for Frequently Asked Questions.


 For Terms and Conditions of the Conference, please click here.


09:00 AM
Delegate Registration

10:00 AM
Invocation Song

10:05 AM
Conference Inauguration
Prof. Jagadeesh Kumar, V
Dean, Academic Courses, IIT Madras

10:10 AM
Welcome Address
Mr. Venkadesh Narayanan
President, PDMA-India
[Principal Consultant, Fhyzics Business Consultants Pvt. Ltd., Chennai]

10:25 AM
Inaugural Keynote Address:Collaborative Product Development
Dr. Aruna Shekar
VP-Asia Pacific, PDMA (USA)
[Senior Lecturer, Massey University, New Zealand]

10:45 AM
Teaching Product Design - Experience @ IITM
Dr. Saravana Kumar
[Associate Professor, IIT Madras, Chennai]

11:00 AM
India’s Quest for Aligning Business and Strategic Goals
Shri B.S. Mubarak IFS
[Director (South) – Ministry of External Affairs, Government of India, Delhi]
Former Consul General of India in Saudi Arabia

11:15 AM
Building Product Safety using ISO 31000
Mr. Venkadesh Narayanan
President, PDMA-India
[Principal Consultant, Fhyzics Business Consultants Pvt. Ltd., Chennai]

11:30 AM

11:45 AM
Product & Brand Management
Mr. Suresh Paul Antony
[Chairperson – Executive Education & Consulting, Indian Institute of Management, Trichy]

12:10 PM
What Success Looks Like in NPD
Mr. Gopi Shankar
[Chief Engineer – MBP Trucks, Ashok Leyland, Chennai]

12:25 PM
My Journey with Products
Mr. Clynton Almeida
Chief Information Officer, Redington (India) Limited, Chennai]

12:40 PM
Building Your Organization’s NPD Excellence through NPDP Certification
Mr. Venkadesh Narayanan
President, PDMA-India
[Principal Consultant, Fhyzics Business Consultants Pvt. Ltd., Chennai]

01:00 PM

01:45 PM

02:10 PM
Creation of Fastrack Reflex Band
Mr. Sumant Sood
[Head – Innovation, Titan Company, Bangalore]

02:30 PM
Developing a First-Time-Right Culture in Product Development
Dr. V.E. Annamalai
[Head of Department – SSN College of Engineering, Chennai]

02:50 PM
Behavioural Economics and Product Development - A Surgeons' Perspective
Dr. Senthil Velan R
Consultant Orthopaedic Surgeon

03:10 PM
NPD for National Growth
Shri R.R.Clement IRS
[Additional Commissioner of Income Tax, Chennai]

03:30 PM
NPD in Reel & Real Life
Mr.Venkadesh Narayanan
President, PDMA-India
[Principal Consultant, Fhyzics Business Consultants Pvt. Ltd., Chennai]

03:45 PM

04:00 PM
NPD Methods & Metrics
Mr. S. Shanmugasundaram
[General Manager – Engineering Quality, Renault-Nissan Technology & Business Centre India Pvt. Ltd., Chennai]

04:15 PM
India Awaits NPD Revolution
M/s. Meena Goel
[Head Business Development, Polyhose India Pvt Ltd, Chennai]

04:30 PM
Essence of Market Research for Effective Product Development
Mr. Kumaresh T S
[Senior Vice President-Sales, Angulus IT Services, Chennai]

04:45 PM
10 Cutting Edge Techniques in NPD – Part-I
Mr. Sathya Narayanan Kumar
[Principal Solution Architect – Supply Chain Analytics, Tech Mahindra, Chennai]

05:00 PM
Protecting Product with IP
Mr. Thiagaraj Gupta
[Assistant Controller, Patents & Designs, IPR, Chennai]

05:15 PM
Adapting Agile in New Product Development
Mr.Mohan Kumar
[Project Lead, Wipro Technologies]

05:30 PM
Certificate Distribution

05:45 PM
Vote of Thanks

05:50 PM
National Anthem

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New Product Development Professional [NPDP]
Certification Program

19, 20 & 21 - January, 2018

The Chevron Hotel
# 147, Infantry Road
(Opposite to Police Commissioners Office)

Trainer Profile | PDMA BOK | PDMA Membership

 For enrolment, please speak to Mrs.Abhirami Kumaresan at 900-306-9000.

Indian Institute of Technology [IIT]-Madras Campus
IC&SR Hall, Sardar Patel Road
Chennai, Tamil Nadu, India 600036

Chennai, the capital city of Tamil Nadu is nicknamed “The Gateway of South India”, “The Detroit of South Asia”, “Health capital of India” is located on the Coromandel Coast of the Bay of Bengal. Today, Chennai, the capital city is the 4th largest city of India and is also the leading commercial centre of South India. The credit for the booming economy of the city goes to the leading industries including automobile, software services, petrochemicals, financial services, textiles and hardware manufacturing. Chennai has a very strong "manufacturing" base for auto components. Chennai has several world renowned automobile manufacturer’s assembly plants including: Daimler, BMW, Ford, Hyundai, Mitsubishi, TAFE, Renault, Nissan, Ashok Leyland and a host of component manufacturers. Also, Chennai, being an important metropolitan city is very well-connected to all the major cities of India as well as with the countries overseas. And, it is also considered as the cultural hub of South India which is famous for its affluent heritage in classical dance, music, architecture, sculpture, crafts, etc

The following hotels are recommended for ease of access to IIT Madras campus.
The Ginger - No 1 FA, 11th Floor, IITM Research Park, Behind Tidal Park, Kanagam Road
Taramani, Chennai, Tamil Nadu 600113.
Phone: 044-6666 3333

For more about the hotel details please visit FAQs.

Coffee, tea and lunch will be served at the conference venue.
Morning - 11:30 am to 11:45 am
Afternoon - 12:45 pm and 01:30 pm
Evening - 03:00 pm to 03:15 pm

All participants attending PDMA conference will receive a Certificate of Participation, jointly issued by PDMA India and IIT Madras.