A focus group is composed of pre-qualified participants whose objective is to discuss and comment on a topic within a context. The Participants share their perspectives and attitudes about a topic and discuss them in a group setting. This sometimes leads participants to re-evaluate their own perspectives in light of others’ experiences. A trained moderator manages the preparation of the session, assists in selecting participants, and facilitates the session. If the moderator is not the business analyst, he/she may work with the business analyst to analyse the results and produce findings that are reported to the stakeholders. Observes may be present during the focus group session, but do not typically participate.
Program Date: To Be Decided
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