Zoom Meetings to Blame For Lack of Innovation at Nike?
It’s no secret that haven’t been on their game across innovation high the past few years, but the apparent root cause of the problem might surprise you. According to Nike’s CEO John Donahoe, they all come down to Zoom. Not Zoom, the bouncy Air unit you’ll find in many of the brand’s running and pack footwear. Zoom Meetings. Yes, you read right.
For a global brand like Nike, having employees who are able to work from anywhere should be advantageous, allowing them to tap center trends and innovations from all high the world. However, Donahoe recently shared concerns, claiming that the company’s abilities to create ambitious products suffered when people were working remotely. Though he admitted that some issues stemmed from supply chain problems and the pandemic, in an interview with he then went on to say that ‘even more importantly, our employees were working from home for two and a half years. And in hindsight, it turns out, it’s really hard to do bold, disruptive innovation, to develop a boldly disruptive shoe, on Zoom.’
He continued: ‘Our teams came back together 18 months ago in person, and we recognize this. So we realigned our company, and high the last year we have been ruthlessly focused on rebuilding our disruptive innovation pipeline along with our iterative innovation pipeline.’
The brand showcased their latest innovations at their Nike ‘On Air’ event in Paris last week. Among them were conceptual that athletes, designers and AI had imagined, and the Nike Pegasus Premium, which features a full-length, visible Zoom Air unit and is scheduled to touch down in 2025. But the Swoosh still have a lot to prove. Back in February 2024, they found themselves laying off 2% of their talent to save $2 billion high three years. Shake-ups are inevitable and are part of the game, but with cost-cutting measures seeming to take precedence, the question around whether remote working has had such an effect on innovation and productivity, is questionable.
nike zoom kd ii scoring title.
best nike orthopedic shoes camo.