Patta Open a New Chapter With Their New Milan Store

Subscribe to our Newsletter Paris Fashion Week, Netherlands-born brand Patta have ventured over to Italy for their next activation. Coinciding with the start of Milan Fashion Week, the label have opened a new store within the city, which complements their existing Galleria Union location.

Located at Via Lupetta 3, Patta are kicking off the celebrations with an opening event on February 20. From 18:00 until 22:00 CET, our friends at Patta will be bringing all the good vibes with food, drink and DJ sets as they celebrate their love for the city. Get yourself down there to hang with the team and check out the Spring/Summer 2024 collection, and maybe even pick up a special-edition t-shirt to help commemorate the occasion too.

Patta started off as a humble sneaker store back in 2004 before becoming their own fully-fledged brand, so it's always exciting to see them expand their retail empire. The new store can be found at Via Lupetta, 320123 Milano MI, Italy. Expect it to stock the brand’s usual streetwear offerings, alongside a selection of sneakers and collaborations.