The Naruto x ASICS GEL-NYC Drops This Week!

News on this release was first published on November 2, 2023.

Update January 9, 2023: A drop date is set for a wider release! The Naruto x ASICS GEL-NYC is set to drop on January 11, 2024 in select regions. Check out the photos above and hit the links below to purchase.

Over the years, it’s been made clear there’s a massive crossover in fanbase between anime and sneakers, with brands doubling down in collaborations with popular franchises. This year, Yu-Gi-Oh! and adidas announced their joint venture, causing mass hysteria among the millennial fanbase of the iconic series. Now, ASICS are next, linking with the Naruto Shippuden franchise to craft a fresh GEL-NYC.

This particular pair has been inspired by the Pain Arc, one of the series' most important plot lines. This sneaker has been particularly influenced by the Leaf Village ninja’s signature ‘Sage Mode’, and it has been customised with specialised details like the lace lock looking like a scroll, the Konoha emblem on the dubrae, and the Uzamaki clan logo on the tongue.

Founded back in 2002.