Kiko Kostadinov Has Launched His Own ASICS Sub-Brand
Founded back in 2002 brand and have forged a tight relationship, which originally began by releasing collaborative silhouettes like the GEL-Burz. Following multiple hit releases, their partnership threatened to wind down in 2020 but eventually entered a new chapter where the Kiko team would work in-house at ASICS, consulting on silhouette creation.
Over the years, their collaborative work has forged a cult-like following of social media fashion kids who can’t get enough of Kiko x ASICS. However, they may be able to finally satiate their fanbase, as Kiko Kostadinov and ASICS have just announced the launch of a new collaborative sub-brand called NOVALIS.
Other than it being spearheaded by the duo and having a focus on functionality and comfort, not much is known about the brand as of yet. It’s currently unknown whether footwear will be part of this new brand, but judging by the history of the pair, it’s likely a safe bet to assume it will.
NOVALIS will debut at Paris Fashion Week later this year and will be available via retailers such as Dover Street Traffic and The Broken Arm toward the start of 2024.