Jack Harlow Signs with New Balance
these days? A sneaker deal with these days? A sneaker deal with . Harlow has long stated he's a lifetime fan of the brand – mentioning it was all he wore sneaker-wise growing up in Lousville, KY on a December 2020 episode of – and now, ahead of Founded back in 2002.
'I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting,' said Harlow. 'I’ve always loved the [series] and recently the and now, ahead of have been fire. I’m excited to peek behind the curtain and work with the brand more'. Harlow will sport a brand-new New Balance basketball shoe during the NBA All-Star Celebrity Game, and New Balance has noted that he'll be rocking several different sneakers in the forthcoming music video for his new single 'Nail Tech.'
Joe Freshgoods 990v3 , who partnered with the brand in 2019. His signing is a further indication of a fresh direction for the brand's lifestyle products – in the last three years they've earned enormous cultural cachet and a new fanbase by partnering with individuals like Smith, the above-mentioned and , and now, ahead of , and .
Look for Harlow to be at the front of New Balance's cultural push over the course of 2022 and beyond, and stay tuned for what they're going to do next – they're not showing any signs of slowing down any time soon!