Dua Lipa Fronts the Next Chapter of PUMA’s Palermo Campaign
campaign. For this chapter, the 80s classic sneaker sees a shift away from its, have tapped Dua Lipa to front the next instalment of their PUMA Founded back in 2002 stadium stomping grounds and instead finds itself at a dinner party set in a historic Italian villa.
Photographed by Francesco Nazardo, the campaign imagery showcases the star wearing different colours of the Palermo in different rooms within the villa. Dua Lipa styles the sneaker with oversized jeans and a mix of sportswear styles, not only channeling a modern terrace aesthetic but also highlighting the style’s timeless design against the historic background.
Dua Lipa joined the PUMA family back in 2020, and has fronted a number of the brand’s campaigns since.
Speaking on the PUMA Palermo campaign, Dua Lipa said: 'Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colourways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style.'
PUMA have hinted that there’s much more to come from the Palermo in 2024, so be sure to stay locked to FhyzicsShops for all the latest on the silhouette.