Baby Keem Signs First Brand Deal With Converse

Baby Keem has signed an endorsement deal with Converse, marking the very first official brand partnership for the 21-year-old artist and producer.

He will be one of the headline figures of the Converse All Stars, a global group of young and creative talent offering unique mentorship, experiences and opportunities.

a shoe that he says is iconic and timeless a shoe that he says is iconic and timeless, Natasha Cloud, pgLang, Shai Gilgeous-Alexander and Alexis Sablone. The deal seemed an inevitability, as Keem has been frequently spotted in Converse shoes in recent months, and his close creative associates pgLang also released a collaboration earlier this year.

The partnership kicks off with a Keem-directed short film depicting a cassette tape labelled ‘LP #2’ and a pair of black and white high-top Keem joins a formidable Converse artist and athlete roster that currently includes, a shoe that he says is ‘iconic and timeless’.

a shoe that he says is iconic and timeless.