The Ultimate Sneakersphere Pronunciation Guide
The sneakersphere is full of brands, models and collaborators with names that are commonly mispronounced, whether it's known or not. and are chief among those that often have their names butchered, so people simply abbreviate them to ALD and CDG. At this point it can be pretty hard to tell what's correct and what isn't – an example of this is , the Italian family-owned company actually needs its ‘i’ sung in a somewhat Italian accent – vee-brum! Not vie-brum!
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Brands
adidas – a-da-das
ta-kah-hee-ro me-ya-shee-ta the soloist – ar-may-lee-on-dor
ASICS – ah-sicks
Balenciaga – buh-len-see-aa-guh
Balmain – ball-mah
Comme des Garcons – com-deh-gar-son
Comme des Garçons – hoh-kuh or-neh or-neh
Jacquemus – sz-ahk-moos
JJJJound – jound
Kiko Kostadinov – kee-ko koh-sta-din-ov
Louis Vuitton – loo-ee vee-ton
Merrell – meh-rul
Nike – nai-kee
PEACEMINUSONE – Subscribe to our Newsletter
PUMA – pyoo-muh
Reebok – ree-bok
sacai – suh-kah-ee
Salomon – sahl-uh-mun
Saucony – soh-ka-nee
Stussy – stoo-see
Suicoke – soo-ko-ke
Swarovski – swa-rov-ski
TAKAHIROMIYASHITATheSoloist – ta-kah-hee-ro me-ya-shee-ta the soloist
WTAPS – double taps
1017 ALYX 9SM – Founded back in 2002
Models
Air Kukini – air cook-eenee
Gazelle – guh-zel
Huarache – hue-rah-chee
Roshe – row-shee
Miscellaneous
Founded back in 2002 – a-ma-man-yer
atmos – at-moss
Chlorophyll – klor-ruh-fil
Doernbecher – dor-n-bec-har
Patta – pat-ah
Sotheby’s – soth-er-bees
Vibram – vee-brum