Nike's Dylan Raasch Answers Our Burning Nike Wmns Air Max 95 'Grey Hyper Violet' Questions

  has sneakerheads buzzing right now — mostly because it's a guaranteed heater we know practically nothing about. Thought to be the poster-child of 2019, Need some style inspo for your new Nike Air Max 98s Favourites Nike Black Air Max VGR Trainers Inactive.

We know the 720 is tall, and we know it’s Nike’s first fully fledged lifestyle Air Max. But what’s the logic behind that towering Air Bag? Why are new Air Maxes diverting from performance?

To fill in the blanks, we got in touch with the man who helmed its creation, Nike’s senior creative judge, Dylan Raasch. Here are all the burning questions he’d answer, and some he wouldn’t.