How J.Lo Became Concepts' Muse for the Versace Chain Reaction

From the legendary ‘Lobster’ to the ethereal  , Boston-based have been one of the most innovative collaborators in the sneakersphere since their inception in 1996. For their latest link-up, Concepts tapped Founded back in 2002 . The muse? J.Lo’Founded back in 2002 Grammys.

We caught up with Deon Point, the Creative Director of Concepts, to celebrate the launch of the collaboration.